Carsome new Group Chief Marketing Officer

Carsome, Southeast Asia’s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief Marketing Officer. In his new role, Chin will lead all Carsome’s brand marketing, consumer marketing and trade marketing activities across the region with offices in Malaysia, Singapore, Thailand and Indonesia. Danny will be reporting to the Group CEO and co-founder, Eric Cheng.
Prior to this, Danny Chin was the Chief Marketing Officer at redONE, Malaysia’s first postpaid Mobile Virtual Network Operator (MVNO) before leaving the company earlier this year. His responsibilities at redONE included the growth of the consumer brand strategy, product marketing, retail marketing and consumer engagement which lead the company to achieve its 1 million postpaid customers in Sept 2018.
Chin brings with him close to 18 years of advertising and digital experience, where he has worked on various accounts from various industry categories such as telecommunication, consumer electronics, airline, fast-moving consumer goods (FMCG), financial, entertainment, luxury, automobile, beauty, retail and many more. Starting off at Universal McCann Malaysia where he was leading the digital marketing services division, he moved on to successfully establish and run multiple new business units in the digital forefront at Omnicom Media Group Malaysia.

After his stint at renowned agencies, he was recruited as Country Marketing Director for Huawei Technologies (Consumer Business Group) in Malaysia before he was transferred to Regional Marketing Director to lead regional brand strategies and marketing communication across seven countries (Malaysia, Singapore, Indonesia, Philippines, Australia, New Zealand and Papua New Guinea).
Over the past year, Carsome has been focused on educating customers about the company's 'one-stop' selling service and how it is the better way to sell their cars. Of the various marketing efforts, the ongoing 'Choose Carsome' campaign by the brand revolves around car-selling advocacy, where genuine customers have been featured on billboard ads around Klang Valley. Furthermore, the instantly memorable radio jingle which has been on Malaysian airwaves is quickly catching up with the social crowd, bringing attention to the #badadadumchallenge.