Introducing the largest Mercedes-Benz Autohaus in the Southern region

Cycle & Carriage, together with Mercedes-Benz Malaysia, officially unveils the newly upgraded Johor Bahru Autohaus. Enhanced with the new Mercedes-Benz Brand Presence, the Cycle & Carriage Johor Bahru Autohaus embraces customer-centricity, offering a luxurious automotive retail experience that puts the customer first. This launch marks another milestone for the leading Mercedes-Benz dealer in Malaysia as part of its continuous effort in delivering exceptional journeys to fans and customers alike.

"For more than 26 years, Cycle & Carriage have brought the Mercedes-Benz brand and experience to the southern region through our Johor Bahru Autohaus. Today, we unveil the latest manifestation of the Mercedes-Benz’s definition of luxury and all its accoutrements. This milestone could not have happened without the outstanding support from our partner, Mercedes-Benz Malaysia, and our remarkable team here. We are honoured to continue being entrusted to complement every vehicle bearing the world- renowned three-pointed star with our Cycle & Carriage brand of exceptional service to our customers," says Mr. Wilfrid Foo, the CEO of Cycle & Carriage.

Speaking at the launch, Dr Claus Weidner, President & CEO of Mercedes-Benz Malaysia, said, "The future of automotive retail represented here is a concept that weaves the key elements of our design philosophy – sensual purity and spaciousness; it is more than just architecture. It creates an experience that seamlessly blends simplicity and craftsmanship that are unique to the brand."

Cycle & Carriage Johor Bahru is the largest autohaus in the southern region, with a built- up area measuring a massive 142,000 square feet over a land area of 224,000 square feet. The Autohaus is meticulously developed with state-of-the-art technology and presents a contemporary retail experience that addresses the customer's individual needs.

As you enter, a completely redesigned entrance acts as an experiential gateway into the world of Mercedes-Benz where every customer is welcomed with a personal touch of hospitality by a Star Assistant.

Customers are invited to explore freely in a journey across various touchpoints supported by digital tools and the latest in multimedia. This new retail experience allows for more face-time interactions between customers and the service team for a deeper discovery into the brand, and gives customers a unique experience of luxury, transforming it from a point of sales to a point of experience. Designed with a large open space and supplemented with custom daylight-emitting spotlights allows the customer to experience the true colours of the cars, all intentionally arranged in an arc to maximise visibility of every model displayed. Various seating and discussion locations in open, semi-private or private areas help facilitate individual consultations, whether it’s for sales or service. Complete with a well-stocked hospitality lounge and a merchandise area, the Cycle & Carriage Johor Bahru Autohaus is truly an experience of luxury without compromise.

Designed as a “black box” concept, the vehicle delivery room enables an experience oriented journey of the handover process that is personal and memorable. Apart from the enhanced showroom, the Cycle & Carriage Johor Bahru Autohaus is also home to the only accredited and authorised Mercedes-Benz Certified Body & Paint Centre in the Southern region, equipped with the latest automotive innovation and technologies, as well as expertise to conduct structural repairs on Mercedes-Benz vehicles while upholding global safety standards to provide customers with peace of mind. With the ability to service 850 cars a month from 35 work bays, coupled with their Drop & Go and Door-to-Door servicing, customers can expect convenience and quick turnaround time in getting their Mercedes-Benz serviced.

The newly enhanced Cycle & Carriage Johor Bahru Autohaus is located at No. 102, Batu 5 1/2, Jalan Skudai, Tampoi, 81200 Johor Bahru. For appointments, please call 1800-88- 0000.