Honda Malaysia plans to launch new models following business resumption

Honda Malaysia is gearing up to regain its business momentum in the last four months of 2021 with plans to launch new models, financial initiatives and promotion campaigns.

The Company is ready to shift into a higher gear as the automotive industry reopens under the National Recovery Plan (NRP), and Honda Malaysia’s manufacturing plant in Melaka and the showrooms at dealerships¹ have commenced its operations. At the manufacturing facility, the Company is taking necessary measures to maintain its car production at the highest standard, ensuring customers’ demands are fulfilled in a timely manner with the delivery of high-quality products. Extra vigilance and precautionary measures have been implemented in addition to the continued SOPs and Government guidelines at the dealerships¹ and manufacturing plant to ensure a safe environment that can provide extra confidence and assurance to customers and Honda associates.

In addition to reduced prices with the tax incentive, Honda Malaysia is elevating the joy of buying a Honda car with its September Special Benefits promotion from 1st until 30th September 2021². This campaign celebrates Malaysia Day with up to RM6,000² worth of benefits² for customers to enjoy. At the same time, Honda Malaysia has also introduced a financial initiative – Special Financing Program that will be ongoing until 31st December 2021², to make owning a Honda car easier with peace of mind. This initiative allows customers who purchase new cars to pay lower monthly instalments during the early stage of their car ownership.

Honda Malaysia has made it more convenient and easier for customers to pre-book their preferred Honda car through an Online Pre-Booking Platform. Available on the Honda Malaysia Official Website and HondaTouch application, this platform enables customers to pre-book any Honda model at anytime and anywhere, including from the comfort of their home, with a minimum fee of just RM99². The HondaTouch application also benefits Honda customers with faster and simpler after-sales services appointment process prior to visiting the dealerships. The platform and application help prevent long waiting time.

The Company is grateful to Malaysians for their strong support of the Honda brand especially during these difficult times. The strong customer trust has led to an encouraging sales momentum earlier this year, which contributed to the Company reaching its 1 millionth sale unit milestone in March 2021. In terms of model sales performance, the City was one of Malaysians’ favourite B-segment sedans, contributing 35% to the Honda Malaysia total sales as at August 2021. The Civic, Accord, HR-V and CR-V have continued their respective segment³ leadership position with 72%, 36%, 71% and 24% of the segment market share respectively.

Honda Malaysia understands and empathises with the struggles that society is going through, hence the Company has reached out to assist local communities who are facing hardships due to the pandemic and prolonged lockdown. The Company undertook several initiatives to help the communities in need, which in line with Honda’s aim to be a company that society wants to exist. These initiatives include contributing packs comprising food, beverages and personal care products to patients under quarantine, providing the BR-V to staff at the Low-Risk Treatment Centre (PKRC) in the Melaka International Trade Centre (MITC) for daily commute, and distributing necessities to six charity homes to bring joy to the residents.

Embracing Honda’s “Challenging Spirit”, Honda Malaysia will remain resilient and continue to give its full support to the automotive industry and nation’s economic recovery.

Customers can log onto to pre-book a Honda model, or visit Honda authorised dealerships¹. For more information, customers can log onto or call Honda Malaysia’s Toll-Free number at 1-800-88-2020 or download the HondaTouch application.

¹ Honda dealerships will resume its operation in accordance with the SOPs and guidelines set by the Malaysian Government and local council under the different phases of NRP in different states.
² Terms and Conditions apply.
³ No.1 in Non-National segment - as at July 2021.