Honda Official Merchandise is now available on Shopee

Honda Malaysia announced that its Honda Official Merchandise, the ‘TEI’ Series is now available on Malaysia’s No.1 e-commerce platform Shopee. TEI represents ‘Trust, Equality & Individuality’ which is inspired by Honda’s Philosophy and the merchandise series features 21 items in four different collections namely Corporate, Lifestyle, Activewear and Travel.

Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “Since we introduced the ‘TEI’ Series in March 2020, it has been well-received by Honda enthusiasts and fans in Malaysia for its trendy, appealing designs and excellent quality. The sales of the ‘TEI’ Series merchandise has seen an increase of 18% in the first month of introduction compared to the first month sales for the previous merchandise line-up, ‘The Challenging Spirit’. Our most popular items come from the Lifestyle collection which contributes up to 46% of total merchandise sales.”

“I would like to thank our customers for the strong support shown towards Honda’s Official Merchandise and their passion for the brand. We put continuous effort and ideas to create unique designs and practical items that will be useful and suitable for the needs of Honda customers. Customers can also creatively incorporate the Honda brand in their daily fashion wear, to reflect their individual personalities. We are delighted to expand our line of Honda Official Merchandise on Shopee, making it readily available to everyone especially the digital savvy customers who prefer online shopping. We are confident that Malaysians will appreciate the convenience of shopping at their fingertips, especially in this challenging time of the COVID-19 pandemic where digitalisation has been greatly accelerated,” added Mr. Ishiyama.

For more information, customers can call Honda’s Toll Free number at 1-800-88-2020 or log on to to discover more about Honda’s ‘TEI’ Series merchandise collection.