The 2021 Mercedes-Benz Regional Service Excellence Award Ceremony

Mercedes-Benz South East Asia II celebrated its dealer partner network in a Regional Service Excellence Award ceremony held at St. Regis Kuala Lumpur. A total of 550 attendees ranged from the Mercedes-Benz HQ in Germany and Regional Board Members with 47 dealer partners from six countries in the Mercedes-Benz South East Asia Region II attended the event both virtually and physically.   

The Mercedes-Benz South East Asia II Regional Service Excellence Award Ceremony is in its second year and is an occasion for Mercedes-Benz in the region to highlight the importance of its aftersales business in addition to honouring and celebrating the commitment of its dealer partners and employees in the region who have done their utmost to uphold and enhance the Mercedes-Benz ownership experience. Every year, winning dealerships are announced for this highly prestigious award that is dedicated to customer satisfaction.

Present at the event was Mr Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz South East Asia II who said “At Mercedes-Benz, we are driven to delight our customers. Our commitment is towards and focused on providing the best customer experience throughout their journey with us. Driven to Delight is not just a phrase. It is a path, a promise, a belief, a commitment. We are committed to making and keeping our customers happy by offering them an experience beyond their expectations.”

“We believe that our people are the bedrock of our long-term success and their commitment to continuous develop to be the best that they can be, will ultimately result in delivering the best to our customers. We remain focused on taking a holistic approach and are constantly in the pursuit of excellence through our customer-centric strategy” he added.

The categories in the Regional Service Excellence Award Ceremony are Top Service Advisor Awards, General Distributor Award (selected from Brunei, Philippines & Sri Lanka), Most Improved Dealer Awards and the most coveted award - Top 3 Dealer Awards for the respective countries in the region. Winning dealers and personnel received trophies and certificates to honour their dedication and hard work.

Mercedes-Benz presented a total of 32 awards across three categories and the highlight of the evening were the recipients of the Mercedes-Benz Top 3 Dealer award which was presented to Cycle & Carriage Industries, Pandan Loop from Singapore, PT. Panji Rama Otomotif BSD from Indonesia and Hap Seng Star Bukit Tinggi from Malaysia as these dealerships excelled across all the touchpoints to achieve the highest overall score in service excellence and customer satisfaction in the region.  

This Mercedes-Benz Regional Service Excellence Award program was conceived with the aim to motivate retail service personnel who have a direct impact on our customer’s ownership experience. With over 2,076 service personnel in the region, this program is tasked to continuously raise the bar and standards of service excellence where performance evaluations are done on both a regional and global scale.

Below is the full list of winning dealerships in the region:




Top Service Advisor Award


Onn Chee Wee (Jati Transport)


Sulistyono (PT. Hartono Raya Motor Surabaya)
Agus Setia Bakti (PT. Panji Rama Otomotif BSD)
Triyanto (PT. Dipo Angkasa Motor)


Fadzlizan Bin Mohd Zain (Cycle & Carriage Bintang, Glenmarie)
Francis Lo Wui Hua  (Hap Seng Star, Kuching)
Gordon Lee Jaw Shyang (Hap Seng Star, Kota Kinabalu)
Jessica Madu (Hap Seng Star, Kuching)
Peh Wei Hoe  (Cycle & Carriage Bintang, Bukit Tengah)
Sulaiman Shah Bin Shaik Halauddin  (Hap Seng Star, Bukit Tinggi)
Syahmi Bin Marzukhi (Cycle & Carriage Bintang, Alor Setar)
Tee Yi Tong (Hap Seng Star, Bukit Tinggi)
Teoh Chun Yeap (Asbenz Motors)


Roland Villarin (CATS Motors)


Joanne Kho Choo Hong (Cycle & Carriage Industries, Pandan Loop)
Roy Tan Jia Jun (Cycle & Carriage Industries, Eunos)
Mohamed Hatta Bin Hussain (Cycle & Carriage Industries, Mercedes-Benz Center)

Sri Lanka

Hirun Koralalage (Diesel & Motor Engineering)
Amantha Yapa (Diesel & Motor Engineering)
Sahinda Wasalathanthrige (Diesel & Motor Engineering)

Most Improved Dealer Award


Cycle & Carriage Bintang (Northern) - Georgetown


PT. Dipo Angkasa Motor

Top 3 Dealer Award


Champion - Cycle & Carriage Industries, Pandan Loop
1st Runner Up - Cycle & Carriage Industries, Eunos
2nd Runner Up - Cycle & Carriage Industries, Mercedes-Benz Center


Champion - PT. Panji Rama Otomotif BSD
1st Runner Up - PT. Kalimas Arubu Indonesia
2nd Runner Up - PT. Mercindo Autorama Sunter


Champion - Hap Seng Star (Bukit Tinggi)
1st Runner Up - Hap Seng Star (Iskandar)
2nd Runner Up (tie) - Cycle & Carriage Bintang (Northern) – Alor Setar
2nd Runner Up (tie) - Hap Seng Star (Kota Kinabalu)

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