Perodua engages with KPDNHEP in initiative to curb imitation products

In a move to stifle the growth of imitation products and parts in the market, Perodua took the initiative by hosting an engagement session with enforcement officers from the Malaysian Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), at its Sungai Choh headquarters yesterday.

“Perodua is aware of the circulation of non-genuine products and parts that bear Perodua branding in the market, some of which are almost indistinguishable from the originals. These include lubricants, oil filters, shock absorbers and brake pads,” said Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.

“This is very alarming as they are critical items. Customers may be misled into buying and using such items, which have not been tested by Perodua, on their vehicles. Besides voiding warranties, this could greatly jeopardise the safety and running condition of their vehicles,” said Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.

Perodua together with select service dealers and stockists, delivered a comprehensive briefing to some 120 KPDNHEP enforcement officers in attendance, acquainting them with Perodua’s range of products and parts, where they are sold, the logistics flow and how to tell real and fake items apart.

In attendance as guest of honour was KPDNHEP Deputy Director of Enforcement (Prevention) Tuan Suhaimi Mat Sari.

“Our gratitude goes to KPDNHEP, Tuan Suhaimi Mat Sari and the enforcement officers for participating in our humble initiative. We hope that the engagement session was informative and insightful, and that it will help them in their duties to identify, pin-point and put the brakes on counterfeit Perodua products and parts in the market,” said Dato’ Dr Zahari.

“We urge the public not to be lured by unscrupulous traders selling imitation Perodua items, and to only buy and use genuine products and parts from authorised Perodua stockists or any of our 179 authorised Perodua service centres nationwide.