Proton dealers to upgrade their outlets to 3S and 4S centres

PROTON recently held a signing ceremony for the Dealers Network Upgrade agreement to upgrade 4 dealers to 3S and 4S centres respectively. The agreements were signed between Abdul Rashid Musa, Vice President, Sales & Marketing, PROTON, with Azry Ibrahim, Director of Baiduri Auto Sdn Bhd, Lee Chee Hong, Managing Director of Bunga Raya Auto Credit Sdn Bhd, Andrew Quek Tze Kean, Director of Setia Gemilang Auto Sdn Bhd and Dato’ Sri Tee Boon Kee, Director of Vantage Speed Sdn Bhd.

Also present to grace the occasion were Chief Executive Officer of PROTON, Dr Li Chunrong and Deputy Chief Executive Officer of PROTON, Dato’ Radzaif Mohamed as well as senior management members of PROTON.

The upgraded outlets will be one-stop centres which provide essential services such as sales offices, aftersales services, sales of parts plus body and paint services. More such upgrades by existing PROTON dealers are on the way.

The outlets will embody a new look and feel; and most outlets will be upgraded from the current 1S/2S centres. The newly upgraded 3S and 4S centres will enable the dealers to serve their customers more efficiently and provide an enhanced experience to the customers.

Dealer outlet upgrading, renovation and relocation is to ensure that the new premises befit the new image of PROTON, and to prepare the dealers with the upcoming introduction of PROTON’s first SUV. The upgrade and enhancement of the outlets are in line with meeting the new guidelines of PROTON business expansion plan.

“Now you do not have to go from one place to another just to get your car fix. We will ensure that the upgraded outlets can cater to all your sales and service needs, which ultimately saves you time. PROTON should not only sell cars but also provide quality services to our customers as providing a first class customer experience is utmost important to our Company and brand,” Dr. Li explained. 

“At the same time we want to make the upgraded outlets look more refreshing and modern. We want you, the customers, to walk in to a PROTON showroom and feel important. We also want you to feel comfortable while waiting for your car to be serviced or when you shop around for a new Proton car. It is a whole new experience deployed for customer satisfaction,” added Dr. Li.

PROTON, in its effort to support its Dealer Network, has opened the opportunity for dealers to invest in their outlets and to upgrade their outlets to 3S and 4S centres via an incentive support scheme. The offer is also open to those who wish to participate in the new PROTON dealership. This scheme is not only competitive but it is also the best scheme available in the Malaysian automotive market.

“To expand our business we need partners who are serious to sell our cars. We are in this business for long term and we place great interest to keep our customers happy and satisfied. We also understand that to succeed, you need equally good business proposals and monetary support, hence the incentive support scheme by PROTON is one of its kind in the market being offered to those who plan to expand or upgrade their dealership business to 3S and 4S centres respectively,” continued Dr. Li.

For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at Customers can also visit or our official Facebook page at For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.