Proton sales back on track in 2020

Car sales in Malaysia continued their upward momentum in August as Total Industry Volume (TIV) breached the 50,000 unit barrier for the second month in a row. Despite a number of public holidays shortening the number of business days, strong consumer demand powered by tax free incentives meant most automotive brands posted strong sales numbers to make up for lost ground in 2020.

PROTON posted its second best month of the year with 11,378 units sold, a reduction of 14% from July but still an improvement of 24.7% over the same month in 2019. Market share for the month is forecast at 21.6% while year-to-date market share is estimated to be slightly higher at 21.7%. Three PROTON models ended August as sales leaders in their respective segments while cumulatively, overall sales are now 46 units ahead of 2019.

PROTON exceeds 2019 sales as three models lead their respective segments
With 61,672 sales so far in 2020, PROTON’s Year-To-Date (YTD) sales as at August 2020 is 46 units ahead of the same period from the previous year. The achievement is particularly noteworthy as sales in March, April and May were affected by the Movement Control Order (MCO) to curb the rise of coronavirus infections.

Three Proton models maintained sales leadership in their respective classes. The Proton Persona and Proton Exora continue to lead their segments with the former holding off strong challenges from rivals from foreign brands. The Proton X70 meanwhile remains as the best-selling SUV in Malaysia, extending its lead further in the segment.

PROTON August 2020 – Individual Model Performance


No of units sold

Sales achievement in August 2020



2nd highest volume A-segment sedan
2nd highest sales result in 2020



Highest volume B-segment sedan
3rd highest sales result in 2020



Highest volume C-segment MPV
2nd highest sales result in 2020



3rd highest volume B segment hatchback



Highest volume SUV across all SUV segments
3rd highest sales ever since launch