SDAC Ara Damansara Recognised as Best Overall Ford Dealership Outlet 2021

Sime Darby Auto Connexion (SDAC), the sole distributor for Ford in Malaysia, announced that its Ford dealership outlet in Ara Damansara has won the award for Best Overall Outlet at the SDAC-Ford National Dealer Convention 2021.

The award recognises SDAC-Ford Ara Damansara’s commitment to delivering on overall sales and after sales performance despite the challenges brought on by the ongoing pandemic.

As the best-performing Ford dealership outlet in 2021, SDAC-Ford Ara Damansara also bagged accolades in these five categories:
>Overall Sales Target Achievement
>Best Overall Sales Outlet (Champion)
>Best Overall Aftersales Outlet (2nd Runner Up)
>Aftersales CVP (Customer View Point) Excellence (Central region)
>Parts Sales Target Achievement (Central region)

“We are truly honoured to be named the 2021 Best Overall Outlet despite being in operation for only two years. This recognition is a testament to our strong commitment in delivering outstanding business performance while ensuring service excellence throughout the entire ownership journey. We remain steadfast in pursuing excellence and in providing world-class service to all our Ford customers,” said Steven Kong, Dealer Principal of Sime Darby Auto Connexion-Ford, Ara Damansara.

The annual SDAC-Ford National Dealer Convention aims to recognise top-performing Ford dealerships in Malaysia across key business categories including sales, after sales, service operation excellence and business performance.

For more information about SDAC and Ford, follow the Ford Malaysia FacebookInstagram, Twitter and YouTube channel or visit