Showcasing its commitment to first-class customer services and experiences, Auto Bavaria continued its winning streak at the BMW Group Malaysia Dealer Awards Night 2021, receiving the coveted Diamond Award for its customer loyalty programme, the BMW Excellence Club. As the longest-serving and largest BMW-authorised dealership group in Malaysia, this marks the eleventh consecutive year that Auto Bavaria has received the award since 2010.
The BMW Group Malaysia Dealer Awards Night is held annually to celebrate outstanding dealerships throughout the BMW network in Malaysia, recognising achievements in sales, aftersales, service operation excellence and contribution to overall business performance. The employees of Auto Bavaria were lauded for their dedication to customer service excellence, bagging a total of 42 awards under the 13 categories.
Auto Bavaria Managing Director, Mr Vi Thim Juan, commented, “It is indeed a great honour to be recognised with this prestigious award for the eleventh consecutive year. Demonstrating the calibre of our talented team, we are pleased to uphold our sterling track record of over a decade of excellence in enhancing the customer experience.”
“A sincere congratulations to our highly-capable employees for their hard work and dedication. As we strive to create the best possible end-to-end experience for our customers, this certainly reflects that our efforts are bearing fruit. This notable accolade will serve to encourage us to continue raising the bar in improving the quality of our customer-oriented services moving forward.”
List of Awards Received by Auto Bavaria during BMW Dealer Awards Night 2020
BMW Aftersales Dealer Award 2022 
                Head of Aftersales – Auto Bavaria Ara Damansara – Antony David, Head of Aftersales 
                Head of Aftersales – Auto Bavaria Penang – Mohd Azlan Aladin, Head of Aftersales 
                Head of Parts Department – Auto Bavaria Johor Bahru – Bijamin Anak Changgan, Head of Parts 
                Open Category – Auto Bavaria Kuala Lumpur – Wai Kit Peng, Open Category 
                Open Category – Auto Bavaria Ara Damansara – Supiyati Binti Ahmad, Open Category 
BMW Motorrad Dealer Award 2022 
                Motorrad Sales Manager – Auto Bavaria Penang – Wong Loke Win, Sales Manager 
                Motorrad Sales Advisor – Auto Bavaria Penang – Gary Saw Kooi Hong, Sales Advisor 
                Motorrad Service Advisor – Auto Bavaria Penang – Tee Kean Chu, Service Advisor 
                Motorrad Technician – Auto Bavaria Ara Damansara – Mohd Hanafi Abdul Ghapar, Technician 
MINI Issigonis Club Award 2022 
                MINI Top Dealership (Cooper) – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
                MINI Top Sales Manager (JCW) – Auto Bavaria Ara Damansara – Victor Tan Wei Teck, MINI Manager 
                MINI Top Sales Manager (Cooper) – Auto Bavaria Penang – Wong Kim Kooi, MINI Manager 
                MINI Top Sales Advisor (JCW) – Auto Bavaria Ara Damansara – Belinda Ong Gaik Choo, Sales Advisor 
                MINI Top Sales Advisor (JCW) – Auto Bavaria Ara Damansara – Lee Sok Yee, Sales Advisor 
                MINI Top Sales Advisor (Cooper) – Auto Bavaria Penang – Cally Chan Li Beng, Sales Advisor 
BMW Vision Club Award 2022  
                Diamond – Auto Bavaria Sungai Besi – Mandy Tang, Head of Sales 
                Platinum – Auto Bavaria Penang – Wong Kim Kooi, Head of Sales 
                Platinum – Auto Bavaria Johor Bahru – Lee Chin Kwang, Head of Sales 
                Diamond – Auto Bavaria Sungai Besi – Michelle Chan, Sales Advisor 
                BPS Head of Sales Category (Outstation) – Sime Darby Auto Selection Tebrau – Alex Koh, BPS Head of Sales 
                BPS Sales Advisor Category (Central) – Sime Darby Auto Selection Ara Damansara – Yap Poh Len, BPS Sales Advisor 
BMW Excellence Club Award 2022 
                Gold (1st) – Auto Bavaria Tebrau – Andy Tian, Dealer Principal 
                Platinum (3rd)  – Auto Bavaria Johor Bahru – Danny Boey Tong Guan, Dealer Principal 
                Platinum (1st) – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
                Diamond (3rd) – Auto Bavaria Kuala Lumpur – Choong Chin Seong, Dealer Principal 
                Diamond (2nd) – Auto Bavaria Sungai Besi – Muhd Azrul Azman, Dealer Principal 
                Diamond (1st) – Auto Bavaria Ara Damansara – Joe Lee Se Juan, Dealer Principal 
Club 50 Award  
                Member of Club 50 2021  – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
Top Sales Advisor for Highest MINI Funded Contracts 2022 
                Diamond – Auto Bavaria Ara Damansara – Lee Sok Yee, Sales Advisor 
Top Sales Advisor for Highest BMW Funded Contracts 2022 
                Diamond – Auto Bavaria Ara Damansara – Chua Kok Sing, Sales Advisor 
Top Sales Advisor for BMW Easy Drive 2022 
                Platinum– Auto Bavaria Sungai Besi – Tan Khoi Peng, Sales Advisor 
                Diamond – Auto Bavaria Johor Bahru – Ungku Danish Akmal bin Ungku Ibrahim, Sales Advisor 
Highest Penetration for BMW Motorrad Financial Services 2022 
                Platinum – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
Highest Penetration for MINI Financial Services 2022 
                Diamond – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
Highest Penetration for BMW Financial Services 2022 
                Platinum – Auto Bavaria Penang – Wong Loke Win, Dealer Principal 
BMW High Voltage Expert Certification 
                Certification – Auto Bavaria Penang – Choo Yee Khai, Diagnosis Specialist 
                Certification – Auto Bavaria Tebrau – Balamurali J. Keshenan, Diagnosis Specialist 
                Certification – Auto Bavaria Ara Damansara – Chang Duen Khang, Diagnosis Specialist 
                Certification – Auto Bavaria Ara Damansara – Rampirabu Engiddaraman, Diagnosis Specialist 
                Certification – Auto Bavaria Kuala Lumpur – Yap Kah Jun, Technical Advisor 
                Certification – Auto Bavaria Ara Damansara – Chai Meng Wah, Diagnosis Specialist 
                Certification – Auto Bavaria Kuala Lumpur – Fong Song Yuan, Diagnosis Specialist 
Auto Bavaria, under the Sime Darby Motors dealership network, has over 30 years of experience representing the brands of BMW Group Malaysia, namely BMW, MINI and BMW Motorrad. Auto Bavaria’s multiple awards and recognitions, including the best BMW dealer in the Diamond Category for eleven years in a row from BMW Group Malaysia, illustrates its prowess in the automotive sector.
