‘BFGoodrich g-Force PHENOM T/A’ launched to take vehicle performance to the next level

BFGoodrich has recently unveiled ‘BFGoodrich g-Force PHENOM T/A’ – an on-road, ultra-high-performance tyre that takes vehicle performance to the next level, in both wet and dry conditions. The newly launched tyre ensures exhilarating driving with uncompromised handling capabilities for launching off the line, tight cornering, and hard braking. It comes with an extensive line-up of 25 sizes, covering the majority of the Malaysia market.

Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore and Brunei, revealed: “The BFGoodrich g-Force PHENOM T/A is designed to maximize vehicle potential with confidence and comfort, at a reasonable price. Bringing unparalleled performance at a phenomenal value, this newly launched tyre is sure to attract new consumers to the brand, and lure them into performance driving.”

Key advantages of the BFGoodrich g-Force PHENOM T/A include:
 § Stay in control with uncompromised handling performance for off-the-line launching, tight cornering, and hard braking; plus impressive traction in both wet and dry conditions, thanks to the Performance Racing Core construction that maintains an optimal footprint shape during cornering at high speeds;
§ Exceptional wet performance with better road contact in dry zones and less road contact to evacuate more water in wet zones, thanks to the Ulti-Grip technology, as well as maximum handling and shorter braking distances, thanks to the Wide Circumferential Rain Grooves that help evacuate water quickly;
§ Feel confident on every turn throughout the tyre’s life with Larger Solid Shoulder Blocks, inspired by decades of racing knowledge, that maintain consistent performance throughout the tyre’s life and ultimate confidence on every turn;
§ Comfort in the cockpit area with Lateral Groove Damper that helps reduce road noise.
§ Six-year tyre warranty for BFGoodrich Passenger Car and Light Truck Tyres against defects in design, workmanship and materials, used in normal service and in accordance with the maintenance recommendations and safety warnings of the BFGoodrich Company.

For dealers, the BFGoodrich g-Force PHENOM T/A offers compelling value and benefits – including best coverage of all consumer needs, be it in performance or everyday driving; extensive size line-up of 25 sizes, covering the majority of the market; competitive price and performance to achieve greater market penetration; and full support for sales materials, such as point-of-sale materials, product brochures, banners, and digital advertisements.

Now available at BFGoodrich’s authorized dealers across the nation, the BFGoodrich g-Force PHENOM T/A comes in a total of 25 tyre sizes in the 16- to 20-inch range. The recommended retail price of the BFGoodrich g-Force PHENOM T/A starts from RM500 to RM1,300. For more information, please visit https://www.bfgoodrich.com.my/auto/tyres/g-force-phenom-t-a