since 1976
since 1976
BYD Sime Motors, the official distributor of BYD cars in Malaysia, has further strengthened its retail presence in the Klang Valley with the opening of BYD Rawang. Operated by BE Autohaus under BE Group, the new outlet marks the group’s third BYD showroom, expanding access to BYD’s electric vehicle line-up for customers in Rawang and surrounding communities.
Located within a rapidly developing area in the northern part of the Klang Valley, BYD Rawang is positioned to serve a growing customer base, offering a welcoming and contemporary environment for customers to explore BYD’s electric vehicles.
Spanning 4,298 sq. ft. on a 10,803 sq. ft. site, the showroom draws inspiration from European architecture, with light-coloured finishes, balanced proportions and subtle castle-inspired details. It can accommodate up to five vehicles and features a customer lounge and dedicated new car delivery room, providing a comfortable experience from vehicle discovery to handover.
BE Group began its journey with BYD in November 2022 through BYD Setia Alam, operated by BE Drive Auto, before expanding to BYD Kota Kemuning under BE Motorworld in September 2024. BYD Rawang, operated by BE Autohaus, represents its third outlet under the BYD network.
A Showroom that Supports the Local Creative Community
Beyond its role as an automotive retail outlet, BYD Rawang also introduces a community initiative aimed at supporting emerging local artists. Through a dedicated showcase within the showroom, aspiring artists will have the opportunity to exhibit and sell their works, providing greater exposure for local creative talent while offering visitors an additional experience during their showroom visit.
Selected artists will exhibit their works at BYD Rawang for a period of three months, with showcases refreshed quarterly to ensure a dynamic and evolving experience for visitors. Submission guidelines and eligibility requirements will be announced through BYD Rawang's official social media channels, with all applications reviewed and shortlisted artists notified directly. In support of the artistic community, all exhibited artworks will be available for purchase, with participating artists retaining 100% of the proceeds from any sales, as no commission will be charged.
Andrew Tay, Managing Director of BE Group, said, “The opening of BYD Rawang is an important milestone for BE Group as we grow from our first BYD outlet in Setia Alam to Kota Kemuning and now Rawang. Our priority is to create a welcoming showroom where customers can discover BYD’s electric vehicles and receive the attention and support they need. At the same time, we wanted this outlet to contribute to the community around us. By giving emerging local artists a platform to showcase and sell their work, we hope to support local talent while creating a distinctive experience for our customers and visitors.”
To celebrate the opening, BYD Rawang will hold a launch open house from 19 to 30 October 2026, featuring test drives, exclusive launch-period offers on selected BYD models and lucky draw prizes for customers who book during the event. Visitors can also view the inaugural emerging artist showcase.
Expanding BYD’s Retail Presence and Customer Experience
Liu Xueliang, Vice President of BYD Co., Ltd and General Manager of BYD Asia Pacific Auto Sales Division, said, "Malaysia is an important market for BYD, and our growth here is shaped by strong local partnerships and a long-term commitment to the communities we serve. While expanding access to electric mobility remains a priority, we also believe in creating spaces that reflect the character and aspirations of the communities around us. BYD Rawang is a testament to that approach, bringing together innovation, design and artistic expression under one roof. By supporting emerging local artists, we hope to celebrate Malaysia's rich creative culture while fostering deeper connections with our customers and communities."
Adeline Lew, Managing Director of BYD Sime Motors, said, “The opening of BYD Rawang reflects our continued commitment to strengthening BYD’s retail presence and making electric mobility more accessible to customers across Malaysia. Our dealer partners play an important role in bringing the BYD brand closer to local communities, and we are pleased to build on our partnership with BE Group as it opens its third BYD outlet. Through continued network expansion, we aim to provide more convenient access to our electric vehicle line-up and a consistent customer experience throughout the ownership journey.”
Across Malaysia, BYD Sime Motors continues to develop its retail and aftersales network to support customers at different stages of vehicle ownership. The network comprises 45 sales and marketing outlets, 33 aftersales facilities and 16 body and paint centres nationwide
For more information, visit https://byd.simemotors.my/ or follow BYD Sime Motors on https://www.facebook.com/BYDCarsMalaysia and https://www.instagram.com/bydcarsmalaysia/. For enquiries, please contact BYD Sime Motors at 1300-38-1888.
