Goodyear celebrates 125 years of Tyre technology exploration with upcoming new product launch

Leading premium tyre manufacturer, Goodyear is proud to commemorate its successful 125th Anniversary with a regional launch of new products, reaching the Malaysian market in September 2023. The company’s relentless pursuit of innovation and commitment to enhancing the driving experience has resulted in a range of ground-breaking tyres set to be introduced to Malaysia which will redefine industry standards.

Since its inception in 1898 in Ohia, USA, Goodyear has evolved into a multinational corporation with a global presence, manufacturing millions of tyres that have revolutionised the automotive industry. Throughout its history, Goodyear has consistently pushed boundaries, introducing pioneering technologies as seen in the first moon tyres, various concept tyres, their airless tyre, run-flat tyres and more. These advancements have not only elevated driving experiences worldwide but have also cemented Goodyear’s reputation as a trailblazer in the tyre technology exploration.

Goodyear Malaysia established its manufacturing plant in Shah Alam in 1972. Alex Ng, Managing Director of Goodyear Malaysia expressed immense pride that Malaysia is recognised for its growing importance in the automotive market, and to be able to be a part of Goodyear’s journey and family has brought abundance of opportunities to help further establish the company’s reputation and product excellence throughout the nation.

With a deep understanding of the local market since 1972, Goodyear Malaysia has played a vital role in meeting the needs of Malaysian consumers and providing them with top-quality tyres that prioritises performance, durability, and safety,” said Alex.

“Together with our Goodyear family all over the world, we are incredibly grateful to be a part of this 125-year journey, and we owe our achievements to our loyal consumers who remain at the core of everything we do. As the automotive landscape evolves, we remain dedicated to staying ahead of the curve through rigorous research, testing, and collaboration with industry leaders while delivering tyre technology with unparalleled performance, exceptional durability, and superior grip in all conditions.”

During this significant milestone, Goodyear will be introducing its latest innovative tyre range to the Malaysian market in September 2023. These cutting-edge tyres have been meticulously designed to meet the evolving needs of customers and provide an unmatched driving experience in terms of performance, precision, and safety. The upcoming product launch promises to be a reflection of Goodyear’s unwavering commitment to excellence coupled with its vision of enhancing the driving experience for all Malaysian motorists.

In addition to the upcoming product launch, Goodyear invites customers to embark on an exclusive journey through its 125-year history of tyre evolution. In the 125 Years In Motion seven-part docuseries, customers can witness the company’s tireless dedication to pushing the boundaries of innovation - showcasing the milestones, breakthroughs, and astounding achievements that have propelled Goodyear to the forefront of the tyre industry.

To know more about Goodyear’s involvement in the tyre evolution through its exclusive docuseries, you may visit here: