since 1976
since 1976
Long before “Auto + Travel” became an industry buzzword, JETOUR had already incorporated travel scenarios into its product definition, technology R&D, and user operations, putting it at the forefront of the industry. Since its inception in 2018, JETOUR has consistently pursued “Travel+” as its brand strategy, empowering more users to realise their dreams of exploring the great outdoors. Today, the brand has grown from the pioneer of the box-style SUV category in China into a leading global travel lifestyle brand. The upcoming 2026 JETOUR Global Technology Experience Day is a concentrated showcase of this strategic achievement.
The 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now”, will take place from 20 to 23 October. Guests from around the world will embark on a journey spanning cities, mountains, and wetlands, experiencing first-hand how JETOUR brings its “Travel+” vision to life.
Defining Products Through Travel Scenarios: Eight Years of Global Acceleration
In the face of growing homogenisation in the SUV market, JETOUR has built a distinct identity centred on “Travel+”, making its mark with its signature box-style silhouette. The design seamlessly integrates off-road capabilities, practical space, and long-distance comfort, creating a vehicle equally suited to urban commutes and journeys to distant horizons.
This deep understanding of travel needs has propelled JETOUR’s growth. As of September 2026, JETOUR’s cumulative global sales have reached 2.56 million units. With products available in over 100 countries and regions, JETOUR ranks No. 1 in box-style SUV sales in 13 countries. JETOUR has established a clear product structure with its T-Series and G-Series, while continuously expanding its global product portfolio to meet diverse market needs. Guided by its “In Somewhere, For Somewhere, Be Somewhere” globalisation strategy, JETOUR continues to strengthen its presence in key regions and accelerate its expansion into high-standard markets such as Europe, Australia, and New Zealand.
Travel as Exploration, Philanthropy, and Culture: Building a Differentiated Brand Moat
Products are the foundation of the brand, while JETOUR’s travel ecosystem and cultural values form the deeper pillars of its identity. JETOUR has systematically built a brand identity that combines exploration, philanthropy, and culture centred around “Travel+”.
Travel as Exploration: Powered by core technologies including XWD Fully Automatic Intelligent 4WD, GAIA All-Terrain Intelligent Architecture, and C-DM Super Hybrid, JETOUR empowers users to “Reach Farther”.
Travel as Philanthropy: From discovering beauty to protecting it, JETOUR is constantly expanding the meaning of “Travel+”. In Africa, JETOUR has partnered with Discovery and the Cheetah Conservation Fund (CCF) to create the “Return of the Cheetah” IP, jointly protecting the endangered cheetah. In Malaysia, it has established philanthropic partnerships with TCS and PULIHARA. In Pakistan, it launched the Markhor Conservation Program, focusing on the protection of rare local wildlife and natural habitats, alongside other conservation efforts. JETOUR remains committed to ecological conservation and continues to explore new possibilities in “Travel + Philanthropy”.
Democratising Technology to Bring Off-Road Culture to the World
Making the off-road experience, once a pleasure reserved for the few, accessible to ordinary families is the original vision behind JETOUR’s “Travel+”. Leveraging the Group’s extensive technical expertise, JETOUR has democratised professional-grade 4WD, hybrid, and intelligent control technologies across a broader product line-up, enabling users to enjoy the best of both urban and off-road travel, and propelling off-road culture into the mainstream and onto the global stage.
Eight years on, JETOUR has long transcended the definition of a mere vehicle, distilling “Travel+” into a lifestyle that users can experience, participate in, and sustain. The upcoming Global Technology Experience Day will transform this aspiration into a first-hand experience, bringing together the forward-looking perspectives of Global Innovation Day, thrilling rides through Moganshan’s bamboo forests, and crested ibis conservation efforts at Xiazhu Lake. The vision of future travel is about to unfold.
From a vehicle to a lifestyle, JETOUR stands at a new starting point after eight years. JETOUR is ready to accelerate the expansion of its global product line-up and ecosystem, bringing more distinctive travel experiences to the world and embarking on a journey with users around the globe.
More information about JETOUR can be found here.
