Federal Auto Group, a subsidiary of MBM Resources Berhad, is excited to announce the strategic partnership with Jaecoo Malaysia, resulting in the opening of a new Jaecoo dealership at Menara MBMR. This strategic alliance marks a significant milestone in Federal Auto’s commitment in providing the premium automotive experience to its esteemed customers.
The new dealership at Menara MBMR operates under FA Sino Premium Sdn. Bhd., a subsidiary of Federal Auto Group serves as Jaecoo outlet dedicated in delivering exceptional customer experiences. “Locating our first Jaecoo showroom here in Menara MBMR is going back to our roots where Federal Auto started selling cars in KL at this prestigious location in 1970” said Ms. Wong Fay Lee, Chairman of Federal Auto. With many years of experience in the Premium market, Federal Auto is well-positioned to cater to customers’ needs, ensuring both excellent sales and aftersales services. Additionally, Federal Auto also have plans to open a 4S outlet at Segambut in 2025.
“Jaecoo team has proven themselves as a brand that is unhesitating and swift in setting up the distribution infrastructure and bringing the promised vehicle models into Malaysia” said Ms. Wong Fay Lee, Chairman of Federal Auto. “We are proud and thrilled to begin our partnership with Jaecoo Malaysia
“Jaecoo’s distinctive position as a challenger SUV brand, paired with Federal Auto’s legacy as an experienced premium auto retailer, is a winning synergy. This strategic partnership is firmly rooted in our shared passion for excellence and long-term growth. Together, we are excited to raise the bar in delivering a truly premium ownership experience to benefit customers,” said Jaecoo Malaysia Vice President, Emily Lek.
This expansion is a testament to Federal Auto Group’s growth and strengthening its’ position in the Malaysian automotive market. The Jaecoo dealership is located at Menara MBMR, Jln Syed Putra, contact number: 014 – 385 9876.