since 1976
since 1976
MCE Holdings Berhad ("MCE") has signed a memorandum of understanding (MOU) with Huizhou Foryou General Electronics Co., Ltd. ("ADAYO", "ADAYO 华阳”) to collaborate on the development, localisation, manufacturing and marketing of smart-cockpit and smart-driving solutions for automakers in Malaysia and across ASEAN.
The signing took place during the China-Malaysia Supply Chain Collaboration Programme in Hangzhou, China, co-organised by Malaysian Investment Development Authority’s (MIDA) Transportation Technology Division and Jetour Automobile Malaysia.
In line with MCE's strategy to move up the value chain, the MoU strengthens MCE’s position in the smart-cockpit domain, a core in-cabin system in next-generation vehicles, covering in- vehicle infotainment, cockpit domain controllers and connected-vehicle systems.
Under the collaboration, MCE will manufacture and supply these products in Malaysia and across ASEAN, while ADAYO provides technology platforms, product development and technical support, with an initial focus on programmes for automakers in Malaysia and ASEAN.
Early workstreams include exploring localisation of smart-cockpit and infotainment systems for selected programmes in Malaysia.
MCE Group Managing Director, Dr. Goh Kar Chun <吴佳骏医生>, said: “This collaboration accelerates MCE’s efforts to broaden its portfolio of technologically advanced solutions for next-generation vehicles, from research and development to manufacturing at scale.”
“It also recognises MCE’s operations and manufacturing know-how, quality discipline and proven track record, enabling us to better support automakers here to further localise their offerings, while lifting the local supplier base and talent in support of the Government’s ambition for Malaysia to be the automotive hub in the region.”
Founded 1993, ADAYO specialises in smart-cockpit and smart-driving solutions for global automakers, with leadership in sound and image processing, navigation and positioning, human–machine interaction, smart voice, connected intelligence and advanced driver assistance.