since 1976
since 1976
PLUS Highway users can now obtain speedier emergency assistance and information on highway general inquiry through PLUS Texting Realtime Interface (PUTRI) Chatbot on WhatsApp application via 019-356 9802. The new feature offers bilingual interaction to cater to a wider range of users.
With the more stable and popular WhatsApp application platform due to its high usage among the public, communication with PUTRI Chatbot will allow highway users to request for emergency assistance through the SOS button as well as and obtain information about PLUS Highway services without having to contact the PLUSLine via 1-800-88-0000.
The PUTRI Chatbot is the first chatbot of the expressway industry that was introduced by PLUS in September 2020. It leverages on Artificial Intelligence (AI) and Machine Learning (ML) to engage with users in online text-based interactions using natural language processing.
Since its introduction, the PUTRI Chatbot has successfully handled approximately 220,000 responses and complete conversations with highway users regarding PLUS Highway services in digital form.
PUTRI Chatbot provides various responses on PLUS highway services quicker. These include traffic information, toll rates, frequently asked questions, products and facilities, promotions and events, feedback, incident reporting, and more.
With the help of PUTRI Chatbot, PLUS’ Traffic Monitoring Centre (TMC) personnel will be able to focus on emergency calls and streamline the coordination of assistance for highway users facing emergency on the highway.
The PUTRI Chatbot initiative was recently selected as the champion in the Private Sector category at the Innovative Creative Convention (ICC) 2023 held at Swiss Garden Hotel, Bukit Bintang. The recognition demonstrated PLUS' commitment to innovation and excellence in providing efficient services to highway users.
PLUS encourages highway users to engage with PUTRI Chatbot through WhatsApp application at 019-356 9802 or through PLUS App, PLUS website at www.plus.com.my, X Application @PLUS2U, PLUSMiles portal at www.plusmiles.com.my, and through PLUS Malaysia Facebook page. These interactions play a crucial role in contributing continuous improvement of the chatbot's technical capabilities, ultimately enhancing the travel experience for highway users.
