since 1976
since 1976
DMM Sales Sdn. Bhd. (DMMS), a subsidiary of the Daihatsu Malaysia Group and the largest Perodua dealership in Malaysia, celebrated a historic milestone today with the official groundbreaking ceremony for the Perodua DMM Sales 3S Centre in Pasir Mas, Kelantan. This will be DMMS’ 18th outlet nationwide and its first 3S (Sales, Service, and Spare Parts) Centre in the East Coast region, underscoring the company’s continued commitment to strengthening its presence and enhancing its service offerings in Malaysia.
Spanning a total of 84,506 square feet within the East Coast Economic Region (ECER) Pasir Mas Halal Hub, an investment of RM6.4 million has been allocated for the development of the Perodua DMM Sales 3S Centre here.
The ceremony was graced by distinguished guests of honour, including:
Ybhg. Datuk JH Rozman Bin Jaafar, Chief Operating Officer, Perodua Sales Sdn. Bhd.
Mr. Arman Mahadi, Managing Director, Daihatsu (Malaysia) Sdn. Bhd.
Mr. Megat Shah Rizal Bin Noor Ikhsan, General Manager, East Coast Economic Region Development Council (ECERDC), Kelantan Regional Office
Mr. Mohd Shuhairy bin Samsudin, Secretary Management of Majlis Daerah Pasir Mas
Other attendees included the Perodua HQ Management Team, project consultant, project contractor and other business partners.
Speaking during the ceremony, Managing Director of Daihatsu (Malaysia) Sdn. Bhd. Mr. Arman Mahadi delivered an inspiring welcome address, highlighting the significance of this expansion in the East Coast region. “This is an exciting moment for us as we expand into the East Coast. We are proud to be part of this growing community of approximately 230,000 residents and look forward to serving our customers here.” This centre will provide the new and existing Perodua customers in Kelantan with greater accessibility to Perodua’s high-quality vehicles, aftersales services, and genuine parts under one roof.
Mr. Arman Mahadi further expressed, “With this new facility, not only will it meet the automotive needs of this region, but it will also create job opportunities, enhance existing skills, and boost the socio-economic development of the people in Pasir Mas and its surrounding areas.”
Following this, the Chief Operating Officer of Perodua Sales Sdn. Bhd. Ybhg. Datuk JH Rozman Bin Jaafar emphasized the importance of expanding Perodua’s presence in the East Coast, noting, “Perodua has always placed a strong emphasis on being present in every corner of the country. Our vision is not simply to be the market leader but to be the brand that Malaysians trust and rely on.”
This new 3S Centre here in Kelantan, and more broadly in the East Coast Economic Region is part of a long- term strategy to bring Perodua closer to the people. “We are especially proud to be part of the economic development efforts in this region, Perodua is reinforcing its promise to deliver the best experience to all our customers. Of course, none of this would be possible without strong partnerships. I would like to extend my heartfelt gratitude to DMM Sales, our dedicated dealership partner, for their continuous efforts in driving Perodua's brand forward.” added Datuk JH Rozman.
The General Manager of the ECERDC, Kelantan Regional Office, also praised the project as a significant enhancement to the region's economic landscape, aligning with the government’s vision for sustainable growth in the East Coast Economic Region. We are optimistic that the establishment of the new Perodua DMMS 3S Centre in Pasir Mas will inspire local entrepreneurs to explore new business opportunities within the East Coast Economic Region (ECER) Pasir Mas Halal Hub and contribute to its expansion.
The project is expected to be completed by August 2025. As of today, DMMS, the largest Perodua dealership in Malaysia, operates 17 sales outlets, 13 service centres, and 2 body and paint centres across the country. The addition of the Perodua DMMS 3S Centre in Pasir Mas, Kelantan will further expand its footprint and ability to serve customers more effectively.
The groundbreaking event followed an agenda that included a project briefing by RAM Arch Group, and the ceremonial turning of the soil to symbolize the start of construction. A site visit and photo session concluded the day’s proceedings.
