Shutter Stories: Volkswagen x Fujifilm Photo Competition to Drive Creativity

In a world brimming with visual stories, Volkswagen Passenger Cars Malaysia (VPCM) and Fujifilm Malaysia invites photographers around the country to proudly share them.

As a tribute to the visionary spirit of both brands, the Volkswagen Shutter Stories, powered by Fujifilm Malaysia, is now open to all Malaysians and residents aged 18 years old and above.

Running now till 5th January 2025, this exciting contest invites shutterbugs to submit one photo for each of five inspiring cornerstones of Volkswagen: VW Love, VW Adventure, VW Motion, VW People, and VW Colours & Life. Two out of five entries must include a Volkswagen model.

The Grand Prize winner stands to walk away with a one-year retainer contract as a photographer for Volkswagen in Malaysia, and a Fujifilm camera and lens set worth up to RM7,000, with an additional RM3,000 Fujifilm voucher if the winner is a Fujifilm user. The Grand Prize winner will win a mentorship programme with renowned automotive photographer, Aaron Lee.

Two runners-up will win the latest Fujifilm instax Mini 99 with film (worth RM1,200) and Fujifilm instax Pal (worth RM588), as well as exclusive Volkswagen merchandise and extended test drives.

There will also be a “People’s Choice Award” determined by public voting on social media, in which one winner will be selected to receive an array of exclusive Volkswagen merchandise.

Shortlisted finalists will be judged by representatives from VPCM, Fujifilm and Aaron, and winners will be announced at a special event next year.

“Volkswagen is a well-loved and iconic brand - not just with owners who have a deep affinity for their cars, but also for millions of others who have enjoyed the fun and emotional connection that our products represent. It’s only fitting that a photo competition like this aims to capture and celebrate love, beauty and adventure – everything the brand stands for,” said Denyu Bostandzhiev, Managing Director of VPCM, a photography enthusiast who will also be one judges in this maiden collaboration between Volkswagen and Fujifilm Malaysia.

"Fujifilm is proud to join forces with Volkswagen Malaysia to launch the Volkswagen Shutter Stories photography contest. This collaboration is a perfect blend of innovation, creativity and automotive excellence. We believe that photography has the power to tell stories, and we're excited to see how participants will capture the spirit of Volkswagen through their lenses. The chance to win state-of-the-art Fujifilm cameras, mentorship from industry experts, and the opportunity to work with Volkswagen is truly inspiring. We encourage all photography enthusiasts to seize this opportunity to showcase their talent and be part of this exciting journey," added Kensuke Aragane, Managing Director, FUJIFILM Malaysia.

For more information, visit the contest website HERE.